The K.I.S.S blog

Paid ads and email, kept simple.

Practical advice on Google, Meta and email marketing from the team running the campaigns every day.

All articlesPaid AdsLanding Pages & ConversionTracking & DataStrategy

  • Tracking & Data

How to set up Google Analytics for your business

Do you monitor the effectiveness of your marketing? Are you aware of how your visitors interact on your website? Track all this and more with Google Analytics.
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  • Strategy

How to build a killer campaign that really works

Five tips for planning a campaign that delivers against a clear objective.
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  • Email & Automation

Email Automation Campaigns We’re Loving

What email automation is, and the automated campaigns worth setting up.
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  • Email & Automation

5 simple email tactics to increase sales.

Email tactics that help drive sales without wearing out your list.
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  • Strategy

5 signs you need a marketing strategy

Five signs your marketing is all execution and no strategy.
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  • Email & Automation

4 STATISTICS THAT PROVE EMAIL MARKETING ISN’T DEAD.

Why email is still one of the most effective ways to nurture your audience through the buying journey.
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  • Paid Ads

How to effectively manage comments on Facebook and Instagram ads

Why the comments on your Facebook and Instagram ads need managing, and how to stay on top of them.
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  • Paid Ads

5 hidden settings that are blowing your Google AdWords budget

Five Google Ads settings that can quietly waste your budget.
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  • Email & Automation

5 crafty ways your subject line can save your email marketing

There's every chance if you’re running a small business (or part of the human race), you’ve got an email address. Email continues to be the go-to communication channel for businesses so it’s no surprise email leads the charge when it comes to sales communication.
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