The K.I.S.S blog

Paid ads and email, kept simple.

Practical advice on Google, Meta and email marketing from the team running the campaigns every day.

All articlesPaid AdsLanding Pages & ConversionTracking & DataStrategy

  • Paid Ads

Christmas campaign checklist: paid ads and email for 2026

A practical Christmas checklist for paid ads and email: key 2026 dates, budgets, audiences, tracking, deliverability and the sends that matter.
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  • Paid Ads

Should you boost posts on your iPhone? 

Boosting posts from the iPhone app now comes with Apple's service charge. Here's why, and how to boost from the web instead.
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  • Paid Ads

How to prepare for your first LinkedIn ad campaign

Four things to set up before you run your first LinkedIn ad campaign.
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  • Paid Ads

Facebook Ad algorithm explained

Originally, when Facebook launched its ad algorithm, it was based on an auction which meant it gave priority to the highest bid. However, in 2018, Facebook announced it shifted toward the user experience model while integrating the auction. The auction is based on different aspects of how ads are served to users on the platform.
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  • Paid Ads

How to check Facebook Quality Score for Pages.

How to check your Facebook Page quality, and why a low score can put your advertising at risk.
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  • Paid Ads

The K.I.S.S guide to paid ad campaign image specifications

Ad image sizes, aspect ratios and character limits for the most used social ad placements.
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  • Paid Ads

How to effectively manage comments on Facebook and Instagram ads

Why the comments on your Facebook and Instagram ads need managing, and how to stay on top of them.
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  • Paid Ads

5 hidden settings that are blowing your Google AdWords budget

Five Google Ads settings that can quietly waste your budget.
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  • Paid Ads

What being a Google Partner really means.

What Google Partner status means, and what it means for the businesses we work with.
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