Paid media
Paid media built to generate business, not just traffic.
Anyone can launch an ad. Building a paid media strategy that consistently generates the right opportunities requires a much deeper understanding of the business behind it.
We manage the complete process, from strategy and campaign architecture through to creative testing, optimisation, measurement and reporting.
Google Partner agency · Google, Meta, LinkedIn, TikTok and ChatGPT
86% more leads
Same budget, by connecting a client’s CRM with their Google Ads.
Trusted by brands including
The platforms
The right channels for your business. Not every channel.
We activate the platforms that make commercial sense for you, and build each campaign around how your customers actually search, scroll and decide.
Google Ads
Search, Performance Max, Display and YouTube campaigns designed around intent, demand and measurable conversion.
Search puts you in front of people already looking for what you offer. Performance Max, Display and YouTube extend that reach while they compare options.
We track the actions that matter and keep refining keywords, bids and creative based on real enquiries, not just clicks.
Meta Ads
Facebook and Instagram campaigns built to generate demand, leads and remarketing opportunities.
Meta is where people discover businesses they weren’t actively searching for. Audience strategy, creative testing and well-built lead forms turn that attention into enquiries.
Then we remarket to the people who showed interest but didn’t act.
LinkedIn Ads
Targeted B2B campaigns designed to reach specific industries, businesses and decision-makers.
Targeting by job title, seniority, industry and company size makes LinkedIn one of the most precise channels for B2B and professional services.
We pair it with lead forms and nurture so longer sales cycles keep moving.
TikTok Ads
Performance-led campaigns combining native creative with strategic audience targeting.
TikTok rewards content that feels like it belongs on the platform. We plan creative that gets to the point quickly, test hooks and formats fast, and reach people early in their decision.
It’s a strong channel for building demand and growing remarketing audiences.
ChatGPT Ads New
Sponsored placements inside ChatGPT, reaching people while they’re researching, comparing and deciding.
It’s a new channel, and that’s the opportunity: less competition and more room to learn what works.
We’re running a 3-month ChatGPT Ads trial for automotive and professional services businesses that want to test it properly.
Beyond the click
Cheap leads aren't valuable if they don't become opportunities.
Our job doesn’t finish when someone submits a lead form.
We look at landing page performance, conversion rates, lead quality and, wherever the data allows, what happens to those leads once they enter your business.
- Landing page and conversion rate recommendations
- Lead quality tracking, not just lead volume
- CRM and offline conversion connections where the data allows
- Reporting on cost per lead and the opportunities created
Proof over promises
Paid media results our clients can measure.
Every account is different. What stays consistent is our approach: build the right system, measure what matters and keep improving.
86%
more leads, same budget
By connecting a client’s CRM with their Google Ads, we optimised for the leads that actually closed, not just the ones that came in.
$0.20
cost per click
A leading Sydney dealership, with us since 2018. Around 90,000 clicks and 5M+ people reached, consistently beating industry benchmarks (2023).
30+
enquiries a month
A Sydney law practice we’ve partnered with since 2017. Google Ads and Meta Ads lifted website enquiries by 20%, with more than 1,800 to date.
“We’ve been working with The K.I.S.S Marketing Agency since early 2018 … I would recommend them to anyone trying to take a fresh approach to their marketing.”
Aaron Gabriel, General Manager, Purnell Jaguar Land Rover
How we work
How we run your campaigns.
Strategy, structure, execution and optimisation, applied to every account we manage.
01
Strategy
We start with your commercial goals, audience, offer and current performance, then decide which platforms make sense.
02
Build
Campaign architecture, tracking and conversion setup, so we’re measuring what matters from day one.
03
Launch and test
Creative direction, audience testing and bidding, with clear ideas about what each test should teach us.
04
Optimise and report
Ongoing refinement based on lead quality and cost per lead, with reporting that shows what happened and what’s next.
Investment
What it costs to work with us.
Our paid media partnerships typically begin from $2,500 + GST per month in agency fees, with a recommended minimum advertising investment of $5,000 per month.
We’re deliberately not the right agency for everyone. And that’s exactly the point.
Paid media partnerships
From $2,500 + GST / month
- Strategy and campaign architecture
- Creative direction and testing
- Ongoing optimisation, measurement and reporting
- Recommended media spend from $5,000 / month
FAQs
Questions, answered.
We recommend a minimum advertising investment of $5,000 per month. The right budget depends on your market, goals and the platforms involved, and we’ll talk it through on our first call.
Our paid media partnerships typically begin from $2,500 + GST per month in agency fees, on top of your advertising investment.
Yes. New partnerships start with a 6-month minimum term, which gives us the time to build the right foundations, test properly and show real results. After that, the agreement moves to a 12-month term, with 60 days’ written notice required to end it.
It depends on your market, budget and platforms. Search campaigns can start generating enquiries quickly, while the first months are also about testing and learning what works best for your business.
Not every platform. The right ones. We’ll recommend channels based on your audience, offer and commercial goals, not on what’s trending.
Once you send your details, you’ll go straight to our calendar to book a 30-minute growth call with Darnelle. We’ll learn about your business and give you a straight answer on whether we can help. No hard sell.
Are we the right fit?
Let's find out if we're a good fit.
Tell us a little about your business and you’ll go straight to our calendar to book a 30-minute growth call with Darnelle. No hard sell.
- A look at what's working, and what isn't
- Where the biggest growth opportunity is
- A straight answer on whether we can help
Prefer to pick a time now? Book directly in our calendar or call 02 9527 6516.