How we work

Strategy. Structure. Execution. Optimisation.

Good digital marketing isn’t one campaign, one platform or one clever ad. It’s a system.

And every K.I.S.S partnership starts with understanding the business behind the marketing.

Are we the right fit?
Meet K.I.S.S

Four stages. One connected system. No marketing for marketing’s sake.

K.I.S.S team members chatting around the meeting table in the Cronulla office

15 minutes

for small decisions. 30 for big ones. 60 to save the world. (It’s on our meeting room wall.)

The process

How every K.I.S.S partnership runs.

Each stage builds on the last, so the marketing we run is grounded in the business it’s meant to grow.

Step 01

Strategy

We start with the business.

Your commercial objectives. Your audience. Your offer. Your competitive landscape. Your sales process. Your current marketing performance.

Then we determine where the opportunity actually is.

The K.I.S.S team chatting around the meeting table in the Cronulla office
The K.I.S.S workspace in Cronulla

Step 02

Structure

Before we scale activity, we make sure the foundations can support it.

That might mean campaign architecture, tracking, landing pages, lead pathways, database strategy, automation or reporting.

Because putting more money into a broken journey usually just creates a more expensive broken journey.

Step 03

Execution

Once the foundations are right, we activate the channels that make sense for your business.

Not every platform. Not every trend. The right ones.

The K.I.S.S team smiling on the office lounge with Harley
A K.I.S.S team member smiling at his laptop in the Cronulla office

Step 04

Optimisation

Marketing isn’t set and forget.

We continually test, analyse and refine campaigns based on performance, lead quality and what we’re learning about your market.

More of what works. Less of what doesn’t.

Who we work with

Built to work alongside your team.

We’re not an agency that disappears for a month and returns with a report. We work closely with you, share what we’re learning and make decisions together.

  • You know the people working on your business
  • We share what we're learning as we go
  • We challenge assumptions when it matters

Leadership teams

For owners and executives who want a clear view of where marketing investment should go and how it connects to commercial goals.

Internal marketing teams

For in-house teams who want specialist strategic input, a fresh set of eyes, or fractional senior support without adding a full-time hire.

Proof over promises

What the system delivers.

Understand the problem, build the right system, measure what matters and keep improving.

20%

more website enquiries

A Sydney law practice we’ve partnered with since 2017. Google Ads and Meta Ads now deliver 30+ enquiries a month, and more than 1,800 enquiries to date.

$0.20

cost per click

A leading Sydney dealership, with us since 2018. Around 90,000 clicks and 5M+ people reached, consistently beating industry benchmarks for click-through rate and cost per click (2023).

1,300+

enquiries in a single year

An education provider running Google Ads and Meta Ads with us since 2018. In 2023 the campaign drove more than 1,300 enquiries and an increase in new enrolments.

FAQs

Questions, answered.

We’re deliberately boutique. Our clients know the people working on their business, and senior thinking, led by Director and Strategic Lead Darnelle O’Brien, stays close to the work, with hands-on delivery from the same small team.

Clicks and impressions have their place, but we focus on leads, lead quality, cost per lead and, wherever the data allows, what happens to those leads once they enter your business.

Yes. New partnerships start with a 6-month minimum term, which gives us the time to build the right foundations, test properly and show real results. After that, the agreement moves to a 12-month term, with 60 days’ written notice required to end it.

Once you send your details, you’ll go straight to our calendar to book a 30-minute growth call with Darnelle. We’ll learn about your business and give you a straight answer on whether we can help. No hard sell.

Let’s find out

Think we'd work well together?

Tell us a little about your business and you’ll go straight to our calendar to book a 30-minute growth call with Darnelle. No hard sell.

  • A look at what's working, and what isn't
  • Where the biggest growth opportunity is
  • A straight answer on whether we can help

Not sure yet? Take the 2-minute quiz →

Prefer to pick a time now? Book directly in our calendar or call 02 9527 6516.