Digital agency · Cronulla, Sydney · Since 2013

Digital marketing that actually grows your business.

K.I.S.S Digital Agency helps established service businesses generate better leads, convert more opportunities and make smarter marketing decisions.

We combine strategy, paid media, email marketing and conversion optimisation to build digital marketing systems designed around one thing: commercial growth.

For established service businesses ready to treat digital as a serious growth channel.

86% more leads

Same budget, by connecting a client’s CRM with their Google Ads.

Trusted by brands including

Keep it simple. Seriously.

Marketing doesn't need to be complicated. It needs to work.

At K.I.S.S, we strip away the noise and focus on the channels, strategy and activity that will actually move your business forward.

That means understanding your commercial goals before recommending a channel. Building the right foundations before increasing spend. Tracking what happens after the lead comes in. And continually testing, learning and improving.

No marketing for marketing’s sake. Just smart strategy, disciplined execution and measurable growth.

What we do

We build lead generation systems. Not disconnected marketing activity.

Generating a lead is only one part of the equation. We look at the entire journey, from the first click through to conversion, nurture and ultimately the opportunity for your sales team.

Paid Media

Strategic paid advertising across Google, Meta, LinkedIn, TikTok and now ChatGPT, designed to put your business in front of the right people at the right time.

Explore Paid Media →

Email & Automation

Turn leads and existing databases into opportunities through considered email campaigns, SMS, nurture sequences and automated customer journeys.

Explore Email & Automation →

Strategy

Before we recommend a platform or put a dollar behind a campaign, we understand your business, audience, offer, sales process and commercial objectives. Because spending more isn’t a strategy.

Explore Strategy →

Proof over promises

Results our clients can measure.

Every business is different, which means every strategy should be too. What stays consistent is our approach: understand the problem, build the right system, measure what matters and keep improving.

20%

more website enquiries

A Sydney law practice we’ve partnered with since 2017. Google Ads and Meta Ads now deliver 30+ enquiries a month, and more than 1,800 enquiries to date.

$0.20

cost per click

A leading Sydney dealership, with us since 2018. Around 90,000 clicks and 5M+ people reached, consistently beating industry benchmarks for click-through rate and cost per click (2023).

1,300+

enquiries in a single year

An education provider running Google Ads and Meta Ads with us since 2018. In 2023 the campaign drove more than 1,300 enquiries and an increase in new enrolments.

“We own 2 child care centres and have always relied on word of mouth to fill our centres … K.I.S.S have been amazing, they have listened to us, and have created a marketing plan to suit the current needs for both our centres … We highly recommend The K.I.S.S Marketing Agency … we just wish we did it sooner!!”

Emma & Colin Best, Best Kidz Early Learning Centres

“We’ve been working with The K.I.S.S Marketing Agency since early 2018 … I would recommend them to anyone trying to take a fresh approach to their marketing.”

Aaron Gabriel, General Manager, Purnell Jaguar Land Rover

How we work

Strategy. Structure. Execution. Optimisation.

Good digital marketing isn’t one campaign, one platform or one clever ad. It’s a system.

Strategy

We start with the business: your objectives, audience, offer, competitive landscape, sales process and current performance.

Structure

We build the foundations required to turn marketing activity into measurable growth.

Execution

We activate the channels that make sense for your business. Not every platform. Not every trend. The right ones.

Optimisation

We continually test, analyse and refine based on performance, lead quality and what we’re learning about your market.

Why K.I.S.S

Performance-led. Commercially minded. Refreshingly straightforward.

We’re not interested in making marketing look busy. We’re interested in making it perform.

Strategy before spend

Every recommendation needs a commercial reason behind it.

Measure what matters

Clicks and impressions have their place. Leads, opportunities, conversion rates and revenue matter more.

Partnership over projects

We work collaboratively with our clients and their internal teams, becoming an extension of the business rather than another supplier sitting on the outside.

Performance-led marketing

If the data tells us something isn’t working, we change it. If we identify an opportunity, we test it. If something performs, we look for ways to scale it.

Small agency

Small agency. Senior thinking. Serious about results.

We’re an independent digital agency based in Cronulla, Sydney, and we’re deliberately boutique.

It means our clients know the people working on their business, senior thinking stays close to the work and we’re able to move without the layers that often come with larger agencies.

Who we work with

Built for businesses ready to grow.

K.I.S.S Digital Agency works with established service businesses that are ready to treat digital marketing as a serious growth channel.

We're likely a great fit if you:

Have an established product or service and a proven market
Want to generate consistent, quality leads
Have the internal capability to respond to and convert those leads
Value strategy and commercial thinking alongside execution
Are prepared to invest properly in growth
Want an agency that will challenge ideas, not simply take orders

We're probably not right if you:

Investment

What it costs to work with us.

Our paid media partnerships typically begin from $2,500 + GST per month in agency fees, with a recommended minimum advertising investment of $5,000 per month.

We’re deliberately not the right agency for everyone. And that’s exactly the point.

Paid media partnerships

From $2,500 + GST / month

Strategy and campaign architecture
Creative direction and testing
Ongoing optimisation, measurement and reporting
Recommended media spend from $5,000 / month

FAQs

Questions, answered.

How much does it cost to work with K.I.S.S?

Our paid media partnerships typically begin from $2,500 + GST per month in agency fees, with a recommended minimum advertising investment of $5,000 per month. Strategy and email & automation work is scoped to what your business needs.

Is there a minimum term?

Yes. New partnerships start with a 6-month minimum term. That gives us the time to build the right foundations, test properly and show real results, rather than judging performance on the first few weeks.

After the first six months, the agreement moves to a 12-month term, with 60 days’ written notice required to end it.

Which platforms do you manage?

Google Ads (Search, Performance Max, Display and YouTube), Meta (Facebook and Instagram), LinkedIn, TikTok and ChatGPT, alongside email, SMS and marketing automation.

What kinds of businesses do you work with?

Established service businesses that are ready to grow, including professional services, automotive, finance, real estate, commercial trades and B2B.

Who will work on my account?

We’re deliberately boutique. Our clients know the people working on their business, and senior thinking, led by Director and Strategic Lead Darnelle O’Brien, stays close to the work.

How do you measure success?

Clicks and impressions have their place, but we focus on leads, lead quality, cost per lead and, wherever the data allows, what happens to those leads once they enter your business.

What happens after I enquire?

Once you send your details, you’ll go straight to our calendar to book a 30-minute growth call with Darnelle. We’ll learn about your business and what you’re trying to achieve, and give you a straight answer on whether we can help. No hard sell.

Are we the right fit?