01 Jun #TOPTIP | Running Instagram ads on a small budget

π Top of funnel:
βͺοΈ Share organic posts about a new product in your Instagram feed and stories.
βͺοΈUse your Instagram Insights to see which post performed best.
βͺοΈPromote that post within Instagram to encourage more profile visits where your audience can see more posts or Stories highlights about the product.
π Middle of funnel:
βͺοΈTo show potential customers more product features and ways to use your product, retarget your warm custom audience with an instant experience ad designed to open to your micro-site when opened on mobile.
π Bottom of Funnel:
βͺοΈRetarget people who opened your middle-of-funnel ad or interacted with your Instagram profile with a conversion ad such as a collection ad to generate sales.
πΈ | @mattcrump
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