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#TOPTIP | Running Instagram ads on a small budget

#TOPTIP | Running Instagram ads on a small budget

πŸ” Top of funnel:
β–ͺ️ Share organic posts about a new product in your Instagram feed and stories.
β–ͺ️Use your Instagram Insights to see which post performed best.
β–ͺ️Promote that post within Instagram to encourage more profile visits where your audience can see more posts or Stories highlights about the product.

πŸ”„ Middle of funnel:
β–ͺ️To show potential customers more product features and ways to use your product, retarget your warm custom audience with an instant experience ad designed to open to your micro-site when opened on mobile.

πŸ”š Bottom of Funnel:
β–ͺ️Retarget people who opened your middle-of-funnel ad or interacted with your Instagram profile with a conversion ad such as a collection ad to generate sales.

πŸ“Έ | @mattcrump

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