The answer is yes and no.
Recently in the US, Apple has rolled out a 30% service charge for anyone boosting posts from their Apple iPhone via the IOS app. This service charge is retained by Apple, not Meta.
However, a way around this fee is to boost posts from the web version of the application.
Meta states “We are required to either comply with Apple’s guidelines or remove boosted posts from our apps. We do not want to remove the ability to boost posts, as this would hurt small businesses by making the feature less discoverable and potentially deprive them of a valuable way to promote their business.
We are committed to offering businesses flexible and convenient options to help them navigate this change and maximise the results of their ad spend. As part of our efforts to do this, we have invested in alternative ways to boost posts.
Specifically, advertisers can access Facebook.com and Instagram.com on both desktop computers or a mobile web browser to boost their content. When doing this, they will have all the same features as boosting posts from the iOS apps, except now they will avoid the Apple service charge.”
If you’re in Australia this fee has not been rolled out yet so you are safe in the immediate future to continue boosting from your phone, but it’s good to be prepared for what’s to come and enjoy no hidden fees, just results.
