Strategy
Before we talk channels, we talk business.
Marketing strategy shouldn’t start with Google, Meta or the latest platform everyone is talking about. It starts with understanding what the business is trying to achieve.
We work with leadership and internal marketing teams to identify where digital marketing can create the greatest commercial impact, then build the strategy and infrastructure around it.
Led by Director and Strategic Lead Darnelle O’Brien
Strategy before spend
Every recommendation needs a commercial reason behind it.
The right answer
Sometimes the answer is more marketing. Sometimes it's fixing what happens before or after it.
We care more about finding the right answer. That usually starts with three questions.
01
Where is the opportunity?
Your objectives, audience, offer, competitive landscape and current performance tell us where digital can make the biggest commercial difference.
02
What’s getting in the way?
Tracking gaps, weak landing pages, slow lead follow-up or disconnected channels. Often the biggest gains come from fixing the journey, not adding to it.
03
What should we do first?
A clear, prioritised plan, so investment goes where it will move the business forward, in the right order.
Strategic capability
What we can help with.
From a single strategy piece to ongoing senior support alongside your team, this can include:
- Digital marketing strategy
- Lead generation strategy
- Campaign architecture
- Customer journey mapping
- Channel strategy
- Landing page strategy
- Conversion optimisation
- Database and nurture strategy
- Measurement and reporting frameworks
- Fractional strategic marketing support
Who we work with
Built to work alongside your team.
We’re not an agency that disappears for a month and returns with a report. We work closely with you, share what we’re learning and make decisions together.
Leadership teams
For owners and executives who want a clear view of where marketing investment should go and how it connects to commercial goals.
Internal marketing teams
For in-house teams who want specialist strategic input, a fresh set of eyes, or fractional senior support without adding a full-time hire.
How we work
Strategy. Structure. Execution. Optimisation.
Good digital marketing isn’t one campaign, one platform or one clever ad. It’s a system.
01
Strategy
We start with the business: your objectives, audience, offer, competitive landscape, sales process and current performance.
02
Structure
We build the foundations required to turn marketing activity into measurable growth.
03
Execution
We activate the channels that make sense for your business. Not every platform. Not every trend. The right ones.
04
Optimisation
We continually test, analyse and refine based on performance, lead quality and what we’re learning about your market.
“We own 2 child care centres and have always relied on word of mouth to fill our centres … K.I.S.S have been amazing, they have listened to us, and have created a marketing plan to suit the current needs for both our centres … We highly recommend The K.I.S.S Marketing Agency … we just wish we did it sooner!!”
Emma & Colin Best, Best Kidz Early Learning Centres
Getting started
Spending more isn't a strategy.
Strategy work is scoped to what your business needs, from a focused review through to ongoing fractional support.
Tell us what you’re trying to achieve and we’ll tell you where we’d start.
Strategy
Scoped to your business
- One-off strategy or ongoing support
- Works alongside your internal team
- A clear, prioritised plan
- Senior thinking close to the work
FAQs
Questions, answered.
Yes. We regularly work with leadership and internal marketing teams, becoming an extension of the business rather than another supplier sitting on the outside.
Ongoing senior strategic input for your business, without the cost of a full-time marketing lead. We help set direction, prioritise activity and keep marketing tied to commercial goals.
Both. Some businesses come to us for strategy alone. Others want us to deliver it too, through paid media and email & automation.
Strategy work is scoped to what your business needs. We’ll give you a clear recommendation once we understand what you’re trying to achieve.
Once you send your details, you’ll go straight to our calendar to book a 30-minute growth call with Darnelle. We’ll learn about your business and give you a straight answer on whether we can help. No hard sell.
Are we the right fit?
Let's find out if we're a good fit.
Tell us a little about your business and you’ll go straight to our calendar to book a 30-minute growth call with Darnelle. No hard sell.
- A look at what's working, and what isn't
- Where the biggest growth opportunity is
- A straight answer on whether we can help
Prefer to pick a time now? Book directly in our calendar or call 02 9527 6516.