Email & Automation
Don't keep paying to reach people you already know.
Your database is one of your business’s most valuable marketing assets. We help businesses use it properly.
From strategic email campaigns and eNews through to automated nurture journeys, database segmentation and SMS, we create communication designed to move customers and prospects towards their next action.
Email · SMS · Segmentation · Nurture · Automation
Since 2018
Running email and SMS campaigns for a leading Sydney dealership.
Why it matters
Paid media creates the opportunity. Good nurture helps you extract more value from it.
Generating a lead is only the beginning. What happens next decides whether that investment turns into revenue.
01
Your database is an asset
You’ve already paid to win these customers and prospects. Email and SMS let you keep talking to them without paying for every impression.
02
Not every lead is ready today
Nurture sequences keep you front of mind with useful, relevant messages until they are.
03
Automation does the follow-up
Timely, triggered journeys mean the right message goes out at the right moment, without adding work to your team.
What’s included
Email & Automation services.
Everything you need to turn your database into a channel that works, from the strategy behind it to the reporting after it.
- Email campaign strategy
- Campaign copy and design
- Database segmentation
- Lead nurture sequences
- Customer lifecycle automation
- SMS campaigns
- Testing and optimisation
- Reporting and insights
How we work
From database to next action.
A simple process, built around your customers and what you want them to do next.
01
Review
We look at your database, current campaigns and customer journey to find the gaps and quick wins.
02
Segment and plan
We group your audience in ways that matter and map the campaigns and journeys each segment needs.
03
Build and send
Copy, design, automation and SMS, built and tested before anything goes out.
04
Test and report
We test subject lines, content and timing, and report on the actions that matter, not just opens.
“We’ve been working with The K.I.S.S Marketing Agency since early 2018 … I would recommend them to anyone trying to take a fresh approach to their marketing.”
Aaron Gabriel, General Manager, Purnell Jaguar Land Rover
Getting started
Make more of the leads you've already paid for.
Email & automation work is scoped to what your business needs, whether that’s a regular eNews, a nurture journey for new leads, or a full lifecycle program.
Tell us where you’re at and we’ll tell you where we’d start.
Email & Automation
Scoped to your business
- Works alongside your paid media or on its own
- Campaigns, nurture, automation and SMS
- Built around your database and goals
- Clear reporting on what it delivers
FAQs
Questions, answered.
Yes. Most of our email work starts with a database a business already has. We’ll review it, segment it and build campaigns around it.
Yes. Campaign copy and design are part of the service, along with the strategy, build, testing and reporting.
Yes. SMS works well alongside email for time-sensitive messages, offers and reminders, and we plan both together.
We most commonly work in Mailchimp, and we’ll recommend the right setup for your business and how it connects to your CRM.
Yes. New partnerships start with a 6-month minimum term. After that, the agreement moves to a 12-month term, with 60 days’ written notice required to end it.
Once you send your details, you’ll go straight to our calendar to book a 30-minute growth call with Darnelle. We’ll learn about your business and give you a straight answer on whether we can help. No hard sell.
Are we the right fit?
Let's find out if we're a good fit.
Tell us a little about your business and you’ll go straight to our calendar to book a 30-minute growth call with Darnelle. No hard sell.
- A look at what's working, and what isn't
- Where the biggest growth opportunity is
- A straight answer on whether we can help
Prefer to pick a time now? Book directly in our calendar or call 02 9527 6516.