The Christmas campaign cheat sheet to drive sales this festive season

The Christmas campaign cheat sheet to drive sales this festive season

It’s time to get your jingle bells in a row (yep… we’ve gone all Christmas kitsch).

If you’re wondering why we’re talking Christmas in October when we haven’t had Halloween or Melbourne Cup, then read on.

Christmas campaigns take forward thinking and planning. It’s not always easy to think of a brilliant campaign each year that drives engagement and sales while staying on brand.

So, here’s a little inspiration to get the festive vibe flowing and drive sales this festive season.


On the 12th day of Christmas [business name] gave to me

Creating a 12 days of Christmas campaign is a great way to generate engagement and promote multiple offers (large or small).

It’s a creative way to be able to deliver multiple messages, using a multichannel approach.


‘Tis the season of giving

Create community engagement and put your business on the nice list by creating a campaign based around giving back.

Encourage your audience to participate with donations (as well as donate yourself). An activation where customers can visit your business for the Christmas celebrations and all contributions go towards your chosen charity.


Surprise and delight

We all love a Christmas cracker, right? Well, why not take it to your customer digitally? Send an eDM, SMS, or social post inviting customers pull a cracker with you.

A landing page with some amazing Christmas creative and of course a big Christmas cracker. At the click of a button the cracker pulls, and they win a voucher or joke – as your better luck next time.

There are so many campaign ideas to get excited about so chat with your team and get the brainstorm happening.

Start planning now to allow a well thought-out, flawless campaign that enhances the customer experience.

Don’t have a team or left it too late? The elves at K.I.S.S HQ can help!



Let’s talk.


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