The Christmas campaign cheat sheet to drive sales this festive season
It’s time to get your jingle bells in a row (yep… we’ve gone all Christmas kitsch). If you’re wondering why we’re talking Christmas in October when we haven’t had Halloween or Melbourne Cup, then read on.
Customer service: The greatest marketing tool of all this Christmas
It’s easy to get swept up in the Christmas rush and everything that consumes our end of year calendar, but to truly survive and thrive in the Christmas craziness, brands must continue to deliver exceptional customer service.
How to create a branded Christmas experience your audience will love
Each Christmas, we see Christmas campaigns roll out, just like the movies with the same scene: the snow gently falling, people rushing to buy gifts, carols playing, the iconic child standing in front of an elaborate Christmas display of a shop window.