Originally, when Facebook launched its ad algorithm, it was based on an auction which meant it gave priority to the highest bid. However, in 2018, Facebook announced it shifted toward the user experience model while integrating the auction. The auction is based on different aspects of how ads are served to users on the platform.
The K.I.S.S Marketing Agency acknowledges the Dharawal people as the Traditional Custodians of the land on which we operate. We value and celebrate Dharawal culture and language, and acknowledge Dharawal people’s continuing connection to the land, the sea and community. We pay respect to the Elders and their families, past, present and emerging, and through them, to all Aboriginal and Torres Strait Islander peoples.