While social media continues to dominate marketing tactics, email marketing (when done right) is still one of the most effective ways to nurture and engage your audience through the buying journey.
- 90% of email gets delivered to the intended recipient’s inbox, whereas only 2% of your Facebook fans see your posts in their News Feed. (Campaign Monitor)
- Email marketing has an ROI of 3800%. (DMA)
- 57% of email subscribers spend 10-60 minutes browsing marketing emails during the week. (Choozon)
- There are 2.685 billion email users worldwide, including both business and consumer users. (Radicati Group)
Email marketing packs a bigger punch than just sending meaningless emails. Email marketing can feed all marketing campaigns, from sharing blog excerpts, and promotions from your social platforms or inviting people to your next event. Your email marketing efforts can feed new customers through to other, more lucrative channels either in-store or online.
The transparency of email marketing makes it still a favourable marketing tool. Monitor delivery and open rates and click-throughs. What’s more you can drill down into specific customer data and find out who is engaging with your content and who in fact might benefit from a sales call. In the end, your reward for getting your email marketing strategy right will bring big returns.
Email marketing is a simple and affordable way to build customer relationships. Want to know how? Check out our blog on: Tips To Make Your Email Marketing Sing.
Want to supercharge your next email marketing campaign?
Let’s talk.
See you next week,
Darnelle
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