For small businesses, email marketing is one of the best ways to connect with your audience. Not only is it cost effective, it packs a punch. For a punch to be packed though, follow the below.
Special offers
Particularly for online stores, retailers and restaurants, special giveaways and coupon codes add value to your email. Having a special offer engages existing customers to make new purchases and provides incentives for new customers to join your email list.
Subject lines
Some email servers like outlook cut off the subject line (depending on screen size and layout), so make your subject line concise and to the point. Also test the inclusion of your offer in the subject line but overall, keep it consistent.
Timing
Depending on who your market is will determine optimal send time. Have a look at your Facebook stats and website analytics to work out when your audience is online and send it then.
Be (mobile) friendly
Most people look at emails on the go, which means their viewing your content from their phones or tablets. Creating content that is mobile friendly ensures recipients look at your content rather than just flip past it because they cant read it.
Test and measure
Don’t be afraid test and measure. Try different email strategies and see what works and what doesn’t. You might uncover some magic!
Make it pretty, punk
Your template doesn’t have to be flashy: newsletters with minimal text and color formatting can still look great. The design just needs to be user friendly so they can read, scan, and click elements of the email.
Dot your Is and cross your Ts
Before you hit send be sure that your emails are all good from a legal standpoint. The biggest law you need to worry about? CAN-SPAM: it requires that you have a footer in your email with your address and a clear way to unsubscribe. If you’re on Mailchimp you’re automatically covered as they include this as a non-negotiable standard on all mail outs.
If want to know more about how we can help you pack a punch with your email marketing, let’s talk.
See you next week,
Darnelle
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