If a picture says a thousand words, a font can say a million. Possibly the unsung hero of design, good typography (or font) will communicate your brand message in the blink of an eye.
A good font sets the tone, personality and look of your brand and most importantly; drive a consistent brand message to your ideal market. A poorly chosen or misused font however will end the wrong brand message; ultimately costing you sales.
Timeless classics Vs. Modern trends
Some fonts may only last a season while others last a lifetime. Fonts can be so indicative of style and time that often you can tell what decade something was designed, just by looking at the font and the way it was used.
Helvetica a hero of font
Helvetica is a timeless font that can be used in many ways. In use since 1957, Helvetica is heralded as the most popular font in the world. Helvetica has translated in the digital era because of its similarity to human handwriting when compared to computer fonts.
Its flexibility and common appeal, sees Helvetica used in everything from street signs to some of the world’s most recognisable logos.
Helvetica is even used in some of the world’s most popular brands:
- Nestle
- Oral B
- Target
- Toyota
- Harley Davidson
- Panasonic
- Skype
- Jeep
- The North Face
- American Airlines
The power of font
A good font, when used correctly communicates a strong brand message to your ideal audience. Fonts Keep It Simple for brands, (and you know we LOVE that!). And it proves you don’t need to overcomplicate your logo with hundreds of colours and a complex font to have a strong, recognisable brand. Is your font right for your brand?
Let’s talk.
See you next week
Darnelle
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