If you are intending to go big this Christmas (and why wouldn’t you?), now is the time to start planning your Christmas marketing efforts.
Your seasonal strategy should be mapped out long before your customers start making their Christmas lists.
So, the burning question: how soon is too soon to start planning your Christmas campaign?
Never too soon.
Surprised? September may seem early, but an effective marketing strategy takes considerable time and planning.
Your competitors also want to capitalise on the spending frenzy the holiday season brings. So, to stay ahead of the curve, now, is the time plan your killer Christmas campaign.
Hey big spender
It’s estimated that Aussie’s spend a jaw-dropping $11 billion on Christmas shopping, making it the season to ramp up your marketing and promotional efforts.
But don’t just add to the noise.
Execute your Christmas campaign correctly and you will reap the benefits for months to come.
Make a list. And check it twice.
Goals don’t achieve themselves!
Create a list that pinpoints the right approach that will achieve the objectives of your campaign. While seasonal campaigns have a short shelf life, keep your long-term marketing and brand strategy in mind.
Not sure where to start? Check out our guide on how to build a killer campaign that really works.
Still not sure a Christmas campaign is for you?
Undoubtedly the most significant spending period of the year, Christmas can bring an increase in sales and revenue.
And the sooner you start to leverage off the festive spirit, the more opportunity you have to maximise sales.
Retain customers. And gain new ones.
The season of giving is the perfect opportunity to show your customers your appreciation.
An exclusive offer or gift is a simple way to say thank you. You will retain your existing loyal customers, but also attract new ones.
Get your brand noticed
Due to the heightened interest the holiday season brings, take the opportunity to have some fun with your seasonal marketing.
The more engaging your marketing, the more reach it will have.
Ready to go the extra mile?
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