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How to start your 2019 marketing planning

Now that you have your Christmas campaigns planned and rolling, it’s time to start thinking about the year ahead. Even though it is a busy time of year, getting started on your New Year marketing plan will help you start 2019 with a marketing edge.

A marketer’s Melbourne Cup

Today millions of Aussies will turn into punters and settle in to the race that stops the nation. But with so much buzz, a few classic marketing lessons float to the top.

The Christmas campaign cheat sheet to drive sales this festive season

It’s time to get your jingle bells in a row (yep… we’ve gone all Christmas kitsch). If you’re wondering why we’re talking Christmas in October when we haven’t had Halloween or Melbourne Cup, then read on.

How to create a branded Christmas experience your audience will love

Each Christmas, we see Christmas campaigns roll out, just like the movies with the same scene: the snow gently falling, people rushing to buy gifts, carols playing, the iconic child standing in front of an elaborate Christmas display of a shop window.

PPC vs. SEO: The digital showdown

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