Managing social media expectations: 3, 6 and 12 months
ROI as a metric to measure the success of social media is problematic. Social media doesn’t typically generate fantastic...
30 March, 2015
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social media ROI Tag
Measuring the true effectiveness of social media
Last week we challenged “social media ROI”. In fact, we quashed the ROI myth and gave you the...
23 March, 2015
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The (not so) surprising truth about social media ROI
Since social media rewrote the book on marketing, the debate about what it actually delivers for business is...
16 March, 2015
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