Managing social media expectations: 3, 6 and 12 months ROI as a metric to measure the success of social media is problematic. Social media doesnβt typically generate fantastic... 30 March, 2015 / 1 Comment
Measuring the true effectiveness of social media Last week we challenged βsocial media ROIβ. In fact, we quashed the ROI myth and gave you the... 23 March, 2015 / 0 Comments
The (not so) surprising truth about social media ROI Since social media rewrote the book on marketing, the debate about what it actually delivers for business is... 16 March, 2015 / 0 Comments