fbpx

PPC vs. SEO: The digital showdown

PPC vs. SEO: The digital showdown

PPC and SEO are terms often bandied about in marketing. But for brands just trying to be heard, these “common” marketing terms can leave some still trying to understand the fundamentals.

While we know some savvy search marketers may know allllll about the Google algorithm and have a complete plan of attack to snatch up the prime real estate in paid and organic search results, some are still left wondering; what exactly is SEM and SEO and what’s the difference?

 

PPC… as easy as ABC?

 

Pay-Per-Click (PPC) is a method of digital advertising, where advertisers pay a fee each time one of their ads is clicked from either search results or served to a user based on targeting options.

It is a way of pushing visitors to your site from external sites. This type of marketing helps increase your site’s visibility in a shorter amount of time.

 

Google Ad Result

Facebook Ad

 

SEO… The organically modified?

 

SEO or search engine optimisation, use a range of technical strategies to effect webpage rankings. SEO focuses on the “free” or organic searches on search engines.

Optimising your site assists it to appear higher in Search Engine Results Pages (SERP), which can be seen by more users searching for your content. The higher your page is, increases the chances of more site visits.

SEO doesn’t cost once you click the ad, however, it is a long-term investment which takes time and budget.

 

PPC

SEO

The Differences

PPC

  • Pay when a user clicks your listing
  • Instant impact/results
  • Can manager via a self-serve platform, experts get better results
  • Easy to report
  • Short term
  • Can drill down into targeted audiences

SEO

  • Do not pay when a user clicks your listing
  • Gradual impact/results
  • Can do basic SEO, however, will need a specialist for long-term results
  • Easy to report
  • Long-term
  • A more mass approach, targeting is only available via keyword

 

Final thought

 

Using PPC and SEO together will help drive traffic towards your site. PPC can bring in the audience in the short-term, as the SEO strategy begins to work and take effect.

It is beneficial to use both in your marketing strategy. To add credibility and gain full exposure in a prime digital real estate.

 

 

See you next week,
The K.I.S.S Team.

 

Like this post?

Subscribe and get our news delivered weekly to your inbox and stay ahead of the latest small business marketing news, tips and views.

Got something to say?

Get it off your chest! We’d love to hear your suggestions, thoughts and comments on anything related to this post or small business marketing in general: submit your comments below.

 

Categories

Recent Posts

Subscribe

Subscribe for the latest marketing trends, tips and news. Delivered every week, direct to your inbox.

Follow us on

Also Read

Contact us today

Get in touch to start your next marketing project.

Newsletter

DO YOU WANT TO GET SPECIAL NEWS?