30 Mar Managing social media expectations: 3, 6 and 12 months
ROI as a metric to measure the success of social media is problematic.
Social media doesn’t typically generate fantastic ROI versus other channels because social media is about conversation not broadcast. But just because an activity doesn’t have tangible ROI, doesn’t mean that it’s not valuable.
With a solid strategy and consistent, regular content here’s what you can expect from your social media 3, 6 and 12 months later.