How your brand could be costing you sales

How your brand could be costing you sales

In today’s ultra-competitive market your brand will help your business stand out and avoid competing on price.

Brand positioning simply means, “The promise your business makes to its customers.” – simple. While simple, it’s a critically important promise that should mean something. And it’s an unbreakable promise you need to deliver on consistently. It surmises:

  • what it is that you do
  • what this means to your customers and
  • what it is that makes your business unique.

This then becomes the foundation of your branding including tone of voice the visual identity (logo, typefaces, colours etc.).

Solid brand = solid sales

By simply by interacting with your brand your customers will know what they can expect from your products and services, and what makes you different to your competition.

A powerful positioning and brand will help customers pick you out of seemingly identical offerings, and give you the distinction to stand above the crowd.

A weak positioning and brand and you will fall into the “me-too” marketing trap. No longer will your brand be distinguishable in a sea of competition. Price becomes your differentiation and sales are negatively affected as profit margins are squeezed.

See you next week


[otw_is sidebar=otw-sidebar-1]


Recent Posts


Subscribe for the latest marketing trends, tips and news. Delivered every week, direct to your inbox.

Follow us on

Also Read

Contact us today

Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt.