WHERE THE BLOODY HELL (did you stand on promoting Australia Day?)
Each year, national days of significance, like Australia Day are becoming more political.
And at K.I.S.S HQ this year was no different. Back in December, as we mapped out January content for clients, we started the discussion. Do we? Or don’t we?
Game. Set. Match. Brands leveraging their AO partnership.
While the worlds best tennis stars battle it out at this year’s Australian Open, some of the world’s biggest brands are battling it out off-court to leverage their lucrative partnerships.
Today millions of Aussies will turn into punters and settle in to the race that stops the nation. But with so much buzz, a few classic marketing lessons float to the top.
