12 Feb Building genuine relationships with your customers
We’re feeling the love at K.I.S.S HQ this week ❤️
Do your customers feel the love? And if the answer is no, ask yourself: why?
Just like any good relationship, it’s important to give the other person an opportunity to voice their opinions, and communicate, in order to maintain a harmonious relationship.
And before you start squirming… don’t worry. It doesn’t have to be overcomplicated. While we’ve spoken about customer service before, it’s time to take it to the next level to keep your valued customers loyal.
Read on for our 4 ways to make your customers feel the love and in turn, build repeat business.
Without communication there is no trust, which is an essential part of driving business back to your company. Be sure to communicate clearly and honestly with your customers in order to build genuine trust.
Make sure that you keep your promises. If you promise on-time delivery, deliver on time. If you promise consistency, deliver the same quality every time. Keep your customer updated so that you can effectively manage their expectations and remember: ‘consistency is key’.
Asking for feedback improves your service, product, and whole business. Send customer feedback surveys or a follow up email to your customers to find out how you can improve. Remember: your customers are your greatest asset.
STAY IN THE LOOP
Losing interest in your customers is a big no-no. Only emailing them when you want something is a recipe for disaster. Don’t let go of your customers after they have purchased your product or service. Create checkpoints to engage with your customers during the customer lifecycle to deliver value and proactive service.
READY TO GO THE EXTRA MILE?
LIKE THIS POST?
Subscribe and get new delivered weekly to your inbox and stay ahead of the latest small business marketing news, tips and views.
GOT SOMETHING TO SAY?
Get it off your chest! We’d love to hear your suggestions and comments on anything related to this post or small business marketing in general: Submit your comments below.