With over 1.4 billion active users, Facebook is one social network that all businesses simply cannot ignore.
Facebook has established itself as a great paid advertising platform. But just like the organic side of social media communication, without a solid strategy and understanding of how to run a successful campaign, it can be a costly mistake.
The good news? We’ve put together 5 simple steps to help you create killer Facebook ad campaigns.
Effectively target your audience
The greatest thing about Facebook advertising is its exceptional targeting capabilities. Making Facebook Audience Insights one of the most powerful analytical tools at every businesses disposal.
It’s free to use and provides a huge amount of demographic and behavioural data about your client.
Utilising this data enables you to drill down your ad campaign targeting by location, gender, age, education and interests.
Hook, line and sinker: Have a clear call to action
An effective call to action is essential for any ad campaign. It’s the driving force behind how consumers react to your ad.
In a competitive market, you don’t have a lot of time to capture your consumers’ attention so don’t dilly dally! Be clear, concise and tell them exactly what you want them to do after engaging with your ad.
Send people to optimised landing pages
An incredible 80% of all internet users use a smartphone. With that said, if your website isn’t mobile friendly, you’re losing potential sales.
If you’re driving consumers to a non-mobile optimized site, you’re not only going to experience high bounce rates and low conversion rates, but also a frustrated audience.
Need a hand going mobile? Check out our guide to what it means to be mobile friendly.
Appeal to the visual sense
Visually striking imagery makes your ad more appealing to your audience.
And in the ever-changing News Feed, visual content is more engaging, and therefore more likely to catch the eye of your potential customer.
Test and measure
We’ve said it before: test and measure.
Reviewing your ad campaigns will give you the power to make effective decisions including which marketing campaigns to accelerate, which to pause, which to improve and how best to maximise your budget spend.
Need help creating a killer Facebook ad campaign? Our one on one Facebook Ads for beginner’s course is designed just for you!
See you next week,
Darnelle
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