Last week, we explored ephemeral content in our blog 3 Ways to Utilise Ephemeral Content.
Need some inspo? Check out these brands nailing their ephemeral content.
New York Times best-selling author, Sarah Wilson nails her ephemeral teaser content to her audience of almost 200,000 followers. Set to disappear in 24 hours, Sarah uses the Instagram Stories feature to tease exclusive recipes and generate buzz. Simple, but very effective!
Mens Health Australia uses an ephemeral tactic to drive visits to content hosted on their website. The use of engaging imagery and teaser headlines captures the interest of their followers and drives traffic to a longer form website experience.
Need to grow your database? Use ephemeral content to drive subscriber growth by promoting an exclusive e-book. Just like GoodnessMe Box did! By cleverly using time-sensitive content, they created a sense of urgency to sign up for exclusive content – or risk missing out.
To promote the launch of her new album, Katy Perry went access all areas and streamed a live 72 hours behind the scenes experience of her life. To drive viewers and engagement, Katy promoted the live stream links via ephemeral platforms such as Instagram Stories.
Want to use ephemeral content in your social media content strategy?
See you next week,