As we approach the end of 2019 and launch ourselves into the new decade, it’s time we predict the big players and changes in digital for 2020.
TikTok clocks 1.5 billion downloads
It’s no surprise that TikTok is on the top of the list of social media platforms to watch in 2020. Better yet, it’s our top social media platform to get involved in now.
TikTok has quickly gone from the next big thing in digital marketing, to the third most downloaded non-gaming app of the year according to Sensor Tower reaching a staggering 1.5 billion downloads.
The social media app has been quick to the climb to the top with its engaging bite-sized content and even quicker to the punch in terms of digital marketing ability, already launching ‘link in bio’ and ‘social commerce URLs’.
Take a read of this article to find out how people and brands are using TikTok.
SEO
SEO, for those late to the SEO party, this stands for Search Engine Optimisation and essentially is how you improve your placement in Google search engine results pages (those listings found beneath Google Ads).
With the BERT algorithm update, that represents another step towards prioritising contextual search, there is sure to be a lot of changes in the new year.
Now, as we are self-proclaimed not SEO experts, we found a great article that provides 30+ stats to guide your 2020 SEO strategy.
Podcasts
Now, we know this isn’t the first time you’ve heard us praise and share our love for podcasts. But we are certain that this is a key digital platform that will see more and more brands and business get involved within 2020.
Are you thinking of taking the plunge? Review these 11 crucial steps for starting a podcast.
Political Advertising
Following pressure on Facebook to further crackdown on political ads, Google is the next digital giant to place significant restrictions on political advertisers. Google plans to ‘bar political advertisers from targeting voters based on affiliation and tighten the ban on demonstrably false claims’.
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