19 Mar The K.I.S.S Guide to setting up WhatsApp Business
Last week we chatted all things WhatsApp, from reaching their 10th birthday milestone to some awesome campaigns utilising the WhatsApp platform.
If you’re convinced WhatsApp is the next channel to add to your marketing mix, check out our easy guide that will have your business up and running with WhatsApp Business.
The bad news: unfortunately, at this point, WhatsApp Business is only available for Android 😢
Before you start
WhatsApp Business should be treated like any other platform in your marketing mix: with strategic care. Before you get started with WhatsApp Business consider how it will align and support the other channels in your marketing mix. Understand your objectives, the purpose and who will manage it internally.
Aligning the channel with your existing marketing mix will ensure a consistent customer experience and that whatever you do on WhatsApp Business will support your existing marketing.
The K.I.S.S Guide to setting up WhatsApp Business
Step 1 – Download and Verify
Download WhatsApp Business via Google Play and complete the verification steps. Note: Once you’ve added your business name, it can’t be changed.
Hint: It’s best to use a dedicated phone number for your business and not your personal phone number.
Step 2 – Set up your business page
- Click the menu button •• at the top
- Click Settings
- Click Business Settings
- Click Profile
- Make your updates and click Save
Make it all about you. Use the pencil icon to edit your details.
How to set up automatic messages
To ensure a smooth customer experience it’s best to set up automatic responses for customers. Here’s some simple steps to get started.
- Click the menu button •• at the top
- Click Settings
- Click Business Settings
- Click Messaging Tools
- Edit your messages
What next?
Now you’re up and running with WhatsApp Business, we’d love to hear what you think and the campaigns you come up with for your business!
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