Some of the most beautifully designed marketing communications flop because they missed one pivotal element: the call to action. After your audience digests your delicious marketing, they should instantly know what to do next.
A call to action – every piece of marketing needs one, otherwise you risk leaving your audience hanging.
4 golden rules to an effective call-to-action
1. Get to the point, buster
A call to action should be short and to the point. An effective call to action is between two to five words, no more, no less.
Case in point: “Call now”, “Download here” “Call now to book”
2. Evoke urgency, now!
Whatever your desired action, create a sense of urgency. If you let people think they have an unlimited time to make their purchasing decision, they’ll never reach a decision. Move them along their buying journey by using words with urgency.
Case in point: “Call now” “Book today”
3. Make it ** STAND OUT **
Your audience is busy. They don’t want to play hide and seek with the your call to action. Design your CTA so it’s not only visually appealing, but easy to see and act on.
Don’t confuse your audience by giving them too many instructions. Keep It Simple. Seriously. Think about the logical next step. For example if you’re marketing a course and you want people to book a place tell them to book with the link to their course. Don’t tell them to subscribe to your newsletter, like you on Facebook and book the course. Your message is lost in a sea of confusion.
IS YOUR SOCIAL MEDIA DELIVERING RETURNS FOR YOUR BUSINESS? LEARN HOW TO MAKE SURE IT DOES.
See you next week