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Shifting your message

Shifting your message

Yep, we’re still in a pandemic 👎🏼 So shifting your messaging to deliver sensitive, relevant and engaging marketing is paramount. Marketing comms need to focus on understanding audiences and the three very clear stages we’re all finding ourselves in:

•Stage 1: Fear of the unknown

•Stage 2: Settling, the new reality

•Stage 3: Light at the end of the tunnel

We’ll continue to discuss and share ideas on shifting your messaging during these phases in the coming weeks, so stay tuned! 📢 – Darnelle

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