The key to effective marketing strategies is timing. So how do you know what time is the right time? While there’s no ‘one-size fits all’ approach, it’s all in the planning.
Who are you talking to?
Looking at your audience profiles and engagement insights will give you some guidance but it’s not always that simple. Targeting, message, branding and design all play a big part in successful delivery and conversions.
Old Habits Die Hard
Have you noticed that you’re more inclined to do certain things on certain days of the week? For example, come the middle of the week, we bet you’re often dreaming of getting away from it all? Cue email from travel brands.
Consumer behaviours generally go a little something like this:
Monday – big decisions are made with confidence
Tuesday – motivated to be productive and achieve weekly goals
Wednesday – daydreaming about what the weekend/future may bring
Thursday – driven to spend, incentivised by sales
Friday + Weekend – relaxed and inspired to discover places, events or projects
The Big Picture
The right time to interact with your consumers will also depend on the channels you’re actively using and the way your audience uses it. For example, Facebook is best suited for frequent and regular posts while email marketing is ideal for targeted and timely messages.
Aligning all consumer touch points online and offline is essential for unlocking business growth and success but timing is everything.
Want to improve your digital presence and drive results?
Let’s talk.
See you next week,
Darnelle
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