4 social platforms more popular than Facebook

4 social platforms more popular than Facebook

Last year, Facebook hit a new turning point in its nine-year history. It lost users. But to whom?

Over the last two years, social media across the globe has exploded. In India, social media users grew by an estimated 51.7% in 2012—in a country of 1.25 billion people, that’s sizable. Indonesia had a surge with 51.6% growth and China’s social media user base increased by 19.9%. Latin America grew at a rate of 16.3%, while Russian grew by 11.1%.

Facebook is estimated to be the most popular social network in all but 10 countries around the world. But there are notable exceptions. Around the world, localised, country-specific social networks are expanding. They have caught the attention of billions of users in some of the planet’s fastest-growing economies. For global companies willing to dive in, the rewards are huge.

QZone – QQ (China)

Allows users to write blogs, keep diaries, send photos, listen to music, and watch videos. Users can set their QZone background and select accessories based on their preferences so that every QZone is customized to the individual member’s taste. However, most QZone services are not free; only after buying the “Canary Diamond” can users access every service without paying extra. A mobile version is available at extra cost.

QZone, is China’s largest social network with 625 million monthly active users – that’s more than half of Facebook’s global monthly active user base.

Check out more mind-blowing stats on Chinese social networking from our friends at Marketing Interactive here.

VKontakte (Russia)

VK (Originally VKontakte, Russian: ВКонтакте, literally “in touch”) is the second largest social network service in Europe after Facebook.

Available in several languages, but is particularly popular among Russian-speaking users, especially in Russia, Ukraine, Azerbaijan, Kazakhstan, Moldova, Belarus, and Israel. Like other social networks, VK allows users to message contacts publicly or privately, create groups, public pages and events, share and tag images, audio and video, and play browser-based games. As of January 2014, VK had at least 239 million accounts and an average of around 55 million daily users – double the population of Australia.


Orkut is a free social networking website operated by Google where you can create a profile, connect with friends, maintain an online scrapbook and use site features and applications to share your interests and meet others. The prerequisite for logging on to Orkut is that the user must be over 18 years old. Currently, Orkut is most popular in Brazil. The number of Orkut users in India is almost equivalent to those in its original home in the United States. Because of its connection with Google, we’ll be keeping an eye on Orkut.


Tuenti is an invitation-only private social networking website. It has been referred to as the “Spanish Facebook”, by many social network watchers. It allows you to set up a profile, upload photos, link videos and connect and chat with friends. Many other utilities, such as the ability to create events, are also offered. It’s most popular in Spain and is surpassing the popularity of Facebook.

What about Australia?

The Australian social media landscape is still developing. By world standards, Australia is small and Facebook is dominating. Check out the monthly usage stats for Aussies below.

Social Media Statistics Australia – March 2014

Facebook – 13,200,000
YouTube – 12,600,000
WordPress.com – 6,300,000
Tumblr – 4,700,000
LinkedIn – 3,650,000
Blogspot – 2,900,000
Twitter – 2,500,000
Instagram – 1,600,000
TripAdvisor – 1,400,000
Snapchat – 1,070,000
Flickr – 790,000
Pinterest – 410,000
Yelp – 190,000
MySpace – 180,000
Reddit – 170,000
Google Plus – 65,000
StumbleUpon – 58,000
Foursquare – 34,000
Digg – 25,000
Delicious – 20,000

Source: http://www.socialmedianews.com.au/social-media-statistics-australia-march-2014/

If want to know more about how we can help you connect with your audience with social media, let’s talk.

See you next week,


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  • Trent
    Posted at 13:21h, 13 May Reply

    Totally interesting…. can you include in the next news letter something about the Spanish people in Aust. Are they using Tuenti or are they using Facebook or both? If I want to corner the spanish market in my local community should I be on Tuenti as well as facebook?

    • Darnelle O'Brien
      Posted at 14:03h, 20 May Reply

      Hello Trent – thanks for commenting and glad you liked the post!
      RE Tuenti, I don’t have exact data for usage in Australia, but it’s a good point as it’s very popular in Spain.
      My advice is to always get one social media platform right first before expanding into others. As you have a Facebook page currently, I would firstly target the Spanish community through demographic targeting on Facebook, build your audience and then move onto Tuenti once you have a grasp of your Facebook audience. Use this data and further research (let’s look through your website analytics next time we meet) to make your decision on Tuenti.

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