28 Apr Instagram introduces 2 new filters + emoji hashtags
In December, Instagram introduced five new filters and sent the social media world into a spin. As part of Instagram’s ongoing commitment to creativity, yesterday they introduced three new filters (plus an intriguing bonus feature)— with plans to bring additional updates more regularly going forward.
The new filters: Lark, Reyes, Juno
According to Instagram’s announcement the new filters are “inspired by weekend adventures and outdoors”. Lark, Reyes and Juno are a family of modern, subtle filters that brighten and enhance your photos in refined, beautiful ways. Lark desaturates reds while punching up blues and greens to bring your landscapes to life. Reyes brings a dusty, vintage look to your moments. And finally, Juno tints cool tones green while making warm tones pop and whites glow for vibrant photos of people.
Additionally, there was a bonus update
You can also now use emoji in your hashtags. Over the past few years, emojis have exploded in use across social media becoming part of a universal visual language. And just as we share photos and videos, we use emoji to communicate emotions and feelings in ways that anyone can understand, regardless of language or background.
With emoji hashtags, discover more by adding them to your own photos and videos, searching them on the Explore page and tapping on them when you see them in captions. This could mean big things for marketers – so jump on board now.
To use this new feature just type “#” and the emoji you want.
IS YOUR SOCIAL MEDIA DELIVERING RETURNS FOR YOUR BUSINESS? LEARN HOW TO MAKE SURE IT DOES.
See you next week