Guest blog: Top tips on creating cutting-edge video content

Guest blog: Top tips on creating cutting-edge video content

This week we have something a little different. Our friends and video partners at Capture Creative have written you some special guest content. And if it’s one thing these guys know and know well, it’s video!

This week they’re discussing their top tips for creating cutting-edge video content.

1. Make the first few seconds count

With so much video shared on social media, attention spans are shorter than ever. Ensure your video is engaging from the first second to capture your audience’s attention and avoid the dreaded scroll past your content. 

2. Keep it short (and sweet!)

It’s important your videos are short and punchy. It’s essential the content in your videos are only filled with relevant and engaging content.

Nobody has time to watch a 20-minute video, they want to consume the information quickly, and then explore deeper if necessary.

3. Use subtitles

A great benefit of using subtitles is that they make the video easier to consume. A lot of people watch videos without sound in public places, on public transport, at work etc. Having subtitles makes it much easier to convey your message clearly. 

4. Copyright

You cannot use Justin Bieber’s music in your videos, sorry! You need a music license for songs in your videos. Don’t have the budget for that?

Don’t worry, there’s lots of websites that offer a great selection of creative royalty-free music: Music for Makers, Free Music Archive and YouTube Audio Library.

Here’s a few licenced ones if you have a little more budget: Premium Beat, Epidemic Sound, Soundstripe and Artlist

5. Call to action

Telling people what you want them to do after watching your video is often a missed, but crucial piece to your content. Include a call to action so there is a clear step afterwards.

Try not to make it too sales-focused; keep it simple and clean with your logo, tag line and contact details. 

Which tip is your favourite? Let us know in the comments below.

Let’s talk.


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