Hands up who has a Facebook business page. Keep your hands raised if you read your page’s insights every day. Bummer. No one.
I recently experienced this reaction in a room full of switched on small business owners. We know the success of social media is hinged on consistency. But it’s not just about regular posting to the page. A commitment needs to be made to consistently monitor the insights of the page to get the best results.
Unless you have a crack team of social media experts (like us!) managing your social media presence, you need to regularly view your Facebook reports.
The basics: Notifications
What are they? The quick and dirty overview of any activity that’s happened on your page.
What do they include? New comments, likes and fan activity can all be found by clicking the little globe in the top right hand corner. If there’s a red number, you have notifications to be seen to.
The K.I.S.S standard? At K.I.S.S we currently manage 28 separate business Facebook pages. We check notifications on the hour.
Digging Deeper: Insights
At the very top of your page on the right hand corner you will find four menu items:
- Page
- Activity
- Insights
- Settings
This is where the real management starts.
We look at insights on a daily basis for all of our clients. Click the insights tab and an overview tab will appear. This will give you a snapshot of:
- Page likes
- Post reach
- Post engagement
Scroll down further and you’ll hit the statistical breakdown for your 5 most recent posts.
By monitoring page likes, post reach and post engagement on a daily basis you can get an up-to-date understanding of your performance. This means you can react, amend and adapt content to super charge your social media efforts.
Want us to walk you through your Facebook reports? We offer one-on-one, face-to-face, training for all things social, let’s talk.
See you next week,
Darnelle
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