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Facebook Campaign Budget Optimisation + Simultaneous Live Streaming

Facebook Campaign Budget Optimisation + Simultaneous Live Streaming

Facebook has abandoned its push to have all advertisers to switch to Campaign Budget Optimization, which would have removed manual ad set budgeting options. Some of our (newer) accounts were automatically switched over while others remained the old school. We’re happy to see the control back in advertisers hands. What do you think? 🧐

Also, Instagram is testing an option that would enable you to simulcast your Instagram Live sessions over to your Facebook Page, essentially broadcasting to your audiences on both platforms at the same time. Sounds pretty neat to us, would you make use of this feature if it became available to you? 📲

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