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Creating a business name that sticks

Creating a business name that sticks

Got a slick service offering, a crowd-pleasing product or a brilliant business idea, but can’t find the right name?

It’s a problem that most start-ups come up against. The business name you select has brand, marketing, and online implications, so reaching a decision can be daunting. Your business name goes before you, so not only does it need to be memorable, but also it needs to tick a few boxes like work digitally for (among other things) SEO.

A business name that sticks

Run your name through these simple tests before you settle permanently.

Say it loud and proud

If you’ve thought of a name, say it aloud. You’ll be saying it at least 10 -20 times a day and listen to other people say it too. If it doesn’t sing – it’s not the right name. Tip: When I started The K.I.S.S Marketing Agency, I even pretended to answer the phone to see if it sounded as lovely as it did in written form.

Be specific

If you heard the name from someone at a networking event would you know what it is they did? Is it too generic? Too long-winded? Don’t try to be everything to everybody with your name. Be specific so people can identify what it is you do.

Don’t be a clever-clogs

A name you think is oh-so-clever may cause confusion for people searching you online. Potential customers for your new venture of “MarketersRU” shouldn’t be asking whether an “are” is an “r” or a “you” is a “u.” Don’t outsmart yourself.

Own it

Before you settle on a name and start the rest of the brand process, make sure it’s available. Check out ASIC for a simple business search, and then check if you can trademark it. If you cant own it, there’s no point running with it.

Lost in translation?

Thought of a new word? Check out how it translates in other languages. If your business wants to operate globally (and if you’re an online business – you’re global!), you need to make sure your name translates in other languages. Also, it pays to check out urban dictionary: this handy website has saved many a red face in the brand process!

Think big picture

Thinking beyond your simple start up idea and picture the business 5 -10 years down the track. The world is a start-up’s oyster so why not choose a name that could be eventually used as a verb, or lends itself to the creation of your own language?

Still stuck for ideas? We run naming and brand workshops to get you on track, let’s talk.

See you next week,

Darnelle

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