Content Marketing. In a nutshell.

At K.I.S.S our motto is, of course, keep it simple. So, when it comes to content marketing, we, not surprisingly, walk our talk.This week, we break down content marketing: what it is and how to get started.

Content strategy in a nutshell

It’s how you create, manage and implement your owned media from posting on social, newsletters, print and so on. By developing a strategy, you set yourself up for success to achieve the goals set for your business and have a plan to stay on track.

5 steps to building a content strategy

So, what are the key takeouts?

 1. Define your goal 2. Set your target audience 3. Know your brand 4. Identify the platforms you will use to tell your story 5. Brainstorm your contentOnce you have your content strategy in place your ready to start creating some solid, innovative and creative content.

Need help creating a killer marketing strategy?

LET’S TALK.

See you next week, The K.I.S.S team.

Like this post?

Subscribe and get our news delivered weekly to your inbox and stay ahead of the latest small business marketing news, tips and views.

Got something to say?

Get it off your chest! We’d love to hear your suggestions, thoughts and comments on anything related to this post or small business marketing in general: submit your comments below.