With over 3 million active Australian LinkedIn accounts, LinkedIn is a powerful social media channel. When used effectively, LinkedIn can give your business authenticity and credibility, and provide a space for you to engage in communities outside of your immediate circle of connections.
While having an active profile is necessary, you’re not going to see any leads or huge networking opportunities if you don’t have an interactive profile. Like on any other social media platform, the ongoing interaction you have with your network is what keeps your audience engaged.
Leveraging the power of LinkedIn Groups
LinkedIn Groups provide a place for professionals in the same industry or with similar interests to share content, find answers, post and view jobs, make business contacts, and establish themselves as industry experts.
Identify and join
Start by short-listing groups relevant to your clients and potential clients.
Narrow the list by identifying groups with the most recent activity.
LinkedIn has a “groups you may like” function that suggests groups based on your current profile and connections.
Top tip: If you join lots of groups, make sure you turn off the daily digest e-mails in the settings section.
Share your own content
Be sure to provide value and context to your post when sharing.
If you know of an external source that fits a discussion, share it with others.
Establish yourself
Strengthen connections by contributing to a discussion that will make either your profile or Company Page more visible helping you to establish you as a thought leader among other participants.
Look for active members and add relevant replies to posts. But don’t SPAM! As your replies are publicly available to all group members, by using this technique you are showing people what you have to offer.
Have you seen positive results with LinkedIn Groups? Tell us about it in the comments below.
Want to harness the power of LinkedIn for your business?
Let’s talk.
See you next week,
Darnelle
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