[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_column_text]Last week we spoke about the stack of updates released this year from Facebook, Instagram, Snapchat and LinkedIn that all business owners need to know. And as promised, this week we will discuss the updates released from both YouTube and Google.
Check out what YouTube and Google have been up to recently, below.
YouTube
YouTube’s algorithm has been cracked which means great news for businesses! The findings revealed that:
- Videos that are between 7 and 16 minutes long perform significantly better than those situated either side.
- Videos with an average viewing time of 5 to 8 minutes receive the most views.
- The number of tags and the number of creators suggested videos are strongly correlated.
FACT: With YouTube often being overlooked by many advertisers, we thought we should mention that 1 in 2 Australians use YouTube!
Although Facebook and Instagram lessen the need for YouTube, the role of the social sharing platform should still be considered for your marketing goals.
An exciting feature for some but perhaps extremely annoying to others is Google’s testing of auto-play videos in its search results. Google is also in the process of testing a new Search Console design aimed at improving user experience.
AdWords now supports YouTube video views and channel interactions in remarketing lists. This allows businesses to extend their reach and target users those who have already shown an interest in their brand or products.
Google is also introducing a brand-new suite of ad formats (in-feed, in-article and matched content) designed to match the look and feel of your site. This update is aimed at enhancing user experience, creating a great look across different size screens and improving ease of use.
FACT: Google’s mobile ad revenue is up $38 billion from 2016! Are you bidding more for mobile search listings? Because your competition is.
With so much going on in the world of social media, whether it be changes to algorithms, new ad suites or a new place to get in front of your audience, businesses cannot afford to be kept out of the loop. Failure to take advantage of new features and updates and ultimately stay in front of your audience may mean that your competitors can swoop in and steal your customers.
Want to supercharge your social media presence?
Let’s talk.
See you next week,
Darnelle
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