It’s time to nail your email marketing, but where should you start?

Email plays a key role in today’s digital marketing mix, reaching “three times more people than Twitter and Facebook combined” – @Buffer

@Ethos3 shares their 33 expert tips in this handy infographic.

The marketing mix to help e-commerce stores stay ahead of the digital curve

Customer is key in the world of e-commerce. Secure the future of your business in today’s digital marketplace by utilising these 4 key technologies.

  1. Think like a customer, and get to know their needs with product information management
  2. Personalise the e-commerce journey with content management systems
  3. Understand and engage with your customers with customer relationship management
  4. Digitally transform their experience with artificial intelligence.

Twitter farewells political advertising

To distance itself from the debate surrounding the significant risk that social platforms play in politics, Twitter has announced that it will cease political advertising on a global scale.

Their reasoning?

A political message earns reach when people decide to follow an account or retweet. Paying for reach removes that decision, forcing highly optimized and targeted political messages on people. We believe this decision should not be compromised by money.” – Dorsey

Unlock your keyword potential

Find the key to your next marketing campaign by utilising these clever keyword research sites.




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