Social Media

for Small Business 101

Is your social media delivering returns for your business?

Learn how to make sure it does.

With so much buzz around social media it’s easy to jump in
without knowing the basics for social media success.

Start your social media the right way.

This practical, hands-on course explores the fundamentals of social media marketing: how to plan and implement a social media strategy to drive awareness – and ultimately sales – through engaging audiences.

This course is perfect for small business owners wanting to get their heads around the latest trends, best practices and technology for effective social media management.

Who should attend?
  • Small business owners
  • Anyone responsible for planning and implementing their organisation’s social media
  • Anyone new to social media
  • Anyone who wants to broaden their social media understanding.
Course outline
  • Overview of the major social channels: Facebook, Twitter, YouTube, Instagram, LinkedIn, Blogs, Pinterest and Google+
  • Social media channel selection: what social channels should you be using and why?
  • Structuring your content and activities: how to structure social campaigns and everyday content
  • How to get engagement: what type of content should you be publishing and how often?
  • Measurement and optimisation: how to assess and refine your social content and activity
Course outcomes

At the end of the workshop you will:

  • Be able to choose the most appropriate social media platform for your business
  • Understand what each platform can deliver
  • Understand best practice for each platform, including what works and what doesn’t
  • Effectively plan and structure future content
  • Understand how to engage your audience on social media
  • Monitor and manage your social media marketing to refine and improve performance

Sign up now




All workshops are held in Cronulla, NSW


$275 per person incl. GST +booking fee

  • ½ day face to face training
  • Morning tea + refreshments
  • Hard-copy of training slides
About the presenter – Darnelle O’Brien

Like you, marketing blogger and speaker, Darnelle O’Brien has seen the world of digital marketing explode over the last decade.

With over a decade of real-life, in-the-trenches business experience, Darnelle’s view is refreshingly simple. Darnelle shares simple but effective solutions to open the world of digital marketing to everyone, every day.

Darnelle’s fusion of real-world stories and conversational techniques connect with her audience on an individual level. Having served as account director in various agencies and marketing director for some of the world’s best-known brands, Darnelle distils her experience into actionable learnings that anyone can take away and use.

Darnelle is a featured contributor of Social Media Today, Business2Community and is a certified Google Partner.