Running a small business is tough. Real tough. There are endless hours, sleepless nights, blood, sweat and tears. But boy is it rewarding. There’s a real sense of pride and accomplishment when you see your little business-that-could reach another milestone.
As a business owner on the same journey as you. I get it. And already I’ve learnt a few things along the way. There are small business roadblocks. Challenges. Hurdles. But guess what? They’re all waiting to be smashed down.
We’re taking a different spin on this week’s blog. It’s a reflection of some of the challenges I’ve come across so far in small business and helping our clients (other small businesses) smash through some pesky roadblocks.
It’s not your time to shine.
Timing can be everything in the small business game. If the market isn’t ready for you, then make it ready. Case in point: Steve Jobs and a little brand that could: Apple.
By nature, small businesses are nimble. We have the advantage of being able to make choices and implement changes without red tape that slow down the big end of town. Anticipate the market needs and innovate to stay ahead.
Brands are for the big guys
Says who? Reach beyond a logo and build a brand that connects with pinpoint accuracy to the people you want to do business with. Once this connection is established and reinforced with marketing, your business will grow.
Don’t forget: building a strong brand that connects with customers will also connect with people you’ll need to work for you. Your brand needs to attract good talent, if it has any chance of growing in the future.
Fear of technology
We love our technology at K.I.S.S. We’ll be the first to admit that at times our relationship isn’t always smooth sailing but most of the time tech helps, not hinders our creative flow. Don’t be afraid of technology. Embrace it. And your customers will love you for it.
Take a step back
The stress can be relentless. But if you’re not happy, healthy, and motivated, you can’t create a business model that provides a positive market experience. You also set the tone for everyone who works with you. Nobody wants to do business with Oscar The Grouch. So invest the time to take care of your well-being.
See you next week,
Darnelle
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