It’s game on with interactive stickers on Instagram Stories. The new feature lets you ask questions and see live results from your followers as they vote.
The launch of the Poll sticker has created a simple and super exciting way for brands to engage and interact with their audience and find out what they are thinking. For small business owners, it’s also a great tool as the possibilities are endless (and free)!
How to use Instagram Polls
Go to stories on your Instagram
Take or upload a video/story
Swipe up to reveal the stickers
Select the Poll option
Add your ‘question’ to the sticker
By default, you will be shown ‘Yes’ and ‘No’. You can customise your poll choices by tapping on each side of the sticker. It’s currently limited to two options.
Make your Story live
Once you post your Story, your followers can start voting.
See results in real time
Swipe up to see who voted and watch the live results.
K.I.S.S Tip: Instagram Stories disappear in 24 hours and so do the poll results. Be sure to check the results before it disappears!
Make it work for your business
Here are some ways you can interact with your audience and get immediate feedback.
- Ask your followers fun and quirky questions that align with your brand personality to build rapport with your customers e.g. Let’s settle the workplace debate: PIZZA vs PASTA
- Gain audience insights. Encourage the audience to engage with your brand so you can tailor your products (or content!) to their preferences e.g. Should we go live more often? Yes or No
- Rebranding your business? Let your audience help you choose the design e.g. post a pic of two branding/packaging options and find out which one your audience prefers.
K.I.S.S Tip: Instagram’s account owner can see how you voted, so vote wisely.
Want to gain incredible (and cost-effective!) insights from your social media followers?
Let’s talk.
See you next week,
Darnelle
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