5 ‘O The Best: Viral Marketing Campaigns

By Darnelle O'brien / June 30, 2014

What exactly is the secret of going “viral”? Everyone has an opinion on what it takes to be an Internet...

USP (baby-you-know-me).

By Darnelle O'brien / June 23, 2014

This week I was asked to explain the importance of a USP (=Unique Selling Proposition) in less than two minutes....

By Darnelle O'brien / June 16, 2014

If you’re new to social media, hashtags (#) might be confusing, maybe even a little strange. But once you understand...

By Darnelle O'brien / June 9, 2014

Some argue that email, LinkedIn and other social networking sites have replaced business cards. But we don’t. Thanks to social...

By Darnelle O'brien / June 2, 2014

“Brand is the name, term, design, symbol, or any other feature that identifies one seller's product distinct from those of...