Thanks to your digitally savvy customer, your online reputation can precede your brand experience long before your customer even steps foot in your store or engages with your brand. So, nailing your Digital First Impression is essential.
5 ways to master your Digital First Impression
1. Your profile is more than just your picture.
Tell your brand’s story in a brief way and use your profile photo cover images to complement your message.
K.I.S.S Tip: Create a Social Media Policy with clear guidelines and expectations for employees and brand ambassador profiles connected with your company page for consistency.
2. Build positive customer experiences.
Positive feedback is your biggest online asset so if you’re striving to generate happy customers, encourage them to review and share their experience across your profiles.
K.I.S.S Tip: The more reviews you have, the more your potential customers will trust what people are saying about you.
3. Integrate your online channels with offline tactics.
Whether it’s networking or printed collateral, offline engagement still has a unique and distinct value that shouldn’t be forgotten.
K.I.S.S Tip: Mix up your marketing efforts by recording and sharing offline activities such as company events.
4. Engage and listen to your audience.
You work hard to create a positive impression so ensure it carries through by proactively managing your online reputation.
K.I.S.S Tip: It’s just as important to understand your competitor trends too.
5. Be a part of the solution.
Every business sells something but to stand out you need to identify what your customers are looking for and tell them how you can solve it.
K.I.S.S Tip: List your product features/services and their benefits then rethink the items on this list as problems verse solutions.
Check out our Building A Strong Brand Infographic.
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