With the New Year just around the corner, there are two marketing trends you must consider for your 2018 marketing plan. Planning and implementing these strategies for your existing and potential audience will be an effective way to grow awareness, traffic and most importantly sales.
Here are two marketing tactics you need to consider today:
Automation Triggers
Automation is a great tool to use as it automates your promotional activities easily (at the click of a button!). It mainly includes email marketing triggers, giving small businesses an efficient way to generate leads and liaise with potential customers. This strategy integrates your marketing campaigns across all platforms into direct and social initiatives.
In case you missed it: Email Automation Campaigns We’re Loving
Visual Appeal
Visual content is especially relevant when it comes to establishing brand affinity with your online followers. Whether we like to admit it or not, we’re guilty of sometimes ‘judging a book by its cover’ – the image will affect how we perceive it and remember it. We’ve also all heard the phrase, ‘a picture is worth a thousand words’ – and there’s no doubt that your visual masterpieces can build credibility and establish trustworthiness for your brand.
In case you missed it: 4 Ways To Up Your Visual Content Game
Want to supercharge your online presence?
See you next week,
Darnelle
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